## Colorado Football Star Shedeur Sanders Signs Major NIL Deal with Nike **Boulder, CO** - Colorado Buffaloes star quarterback Shedeur Sanders has signed a major Name, Image, and Likeness (NIL) deal with Nike, becoming the latest high-profile college athlete to benefit from the new era of athlete compensation. Sanders, the son of NFL Hall of Famer Deion Sanders, is one of the most exciting young quarterbacks in the country. He led the Buffaloes to a bowl game in his first season as a starter in 2022 and is expected to be one of the top players in the Pac-12 this fall. The deal with Nike is a significant one for Sanders, both financially and in terms of his brand. Nike is one of the world's most recognizable brands and has a long history of working with top athletes. Sanders will be featured in Nike marketing campaigns and will have access to the company's latest products. "I'm honored to be partnering with Nike," Sanders said. "They're the best in the business, and I'm excited to represent their brand. I know that they're committed to helping me reach my full potential on and off the field." Financial terms of the deal were not disclosed, but it is believed to be one of the largest NIL deals for a college football player. Sanders is one of the most marketable athletes in the country, and his deal with Nike is a sign of the growing importance of NIL in college athletics. ### What is NIL? NIL (Name, Image, and Likeness) is a set of rules that allow college athletes to profit from their name, image, and likeness. Prior to the adoption of NIL rules, college athletes were not allowed to earn any money from their athletic abilities.
