Pinterest Faces Noyb Complaint For User Tracking Without Consent

Not A New Issue

Pinterest did face a similar complaint in 2022 from Irish privacy advocates. Noyb's complaint against Pinterest is the latest in a series of actions targeting major tech companies over their use of tracking technologies without user consent.

GDPR and user consent

The GDPR requires companies to obtain explicit consent from users before tracking their online activities. However, Noyb alleges that Pinterest has been using tracking cookies and other technologies to collect data on users without their knowledge or consent.

Data Collection Practices Under Scrutiny

Noyb claims that Pinterest has been collecting data on users' browsing history, search history, and other activities, even when they are not logged into the platform.

This data can be used to build detailed profiles of users' interests and behavior.

Noyb also alleges that Pinterest has been sharing this data with third parties, such as advertisers and data brokers, without users' consent.

Conclusion

The complaint against Pinterest is a reminder that companies need to be transparent about their data collection practices and obtain explicit consent from users before tracking their online activities.