5 SEO Tips for Optimizing Your Google Business Profile Listing
1. Complete Your Business Information
Make sure all of your business information is complete and up-to-date. This includes your business name, address, phone number, website, and hours of operation. 90% of businesses that update their business information see improvements in their search and discovery.
Add photos and videos to your profile. This will help your business stand out and attract more customers. Add between 10 to 100 photos. Rotate photos every 6 months at a minimum.
2. Get More Google Reviews
Google reviews are one of the most important factors in local SEO. Make sure you ask your customers to leave reviews on your Google Business Profile. Reviews increase your local presence, which can lead to new customers finding your business.
Respond to all reviews, both positive and negative. This shows potential customers that you are engaged with your customers and that you care about their feedback. 88% of customers read reviews to determine the quality of local businesses.
3. Use Google Posts
Google Posts are a great way to promote your business and share updates with your customers. Use Google Posts to announce new products or services, share special offers, or promote upcoming events.
Include a clear call-to-action in your posts, such as "Book now" or "Learn more." Google Posts are a great way to engage with your customers and drive traffic to your website.
4. Track Your Results
It's important to track your results to see how your SEO efforts are performing. Use Google My Business Insights to track your views, clicks, and other important metrics.
This data will help you see what's working and what's not, so you can make adjustments to your strategy accordingly. 70% of local businesses don't track their Google Business Profile.
5. Be Patient
SEO takes time, so don't expect to see results overnight. It can take several months to see a significant improvement in your rankings.
However, if you are consistent with your efforts, you will eventually see results. 66% of local businesses that manage their Google Business Profile see an increase in their rankings.
